Technorati is a premier blog search engine which claims of tracking more than 120 million blogs. When a blog links to you get one Technorati authority point. Your Technorati authority is calculated on the collection of authority points within six months. It basically tracks unique links pointing to your blog.

Increasing Technorati authority will attract more advertisers to your blog. It is one of the most important things that advertisers look for before deciding to advertise on your blog.

So here are few tips which will help you in increasing your Technorati authority.

Claim Your Blog

This is the first and absolutely essential step in increasing authority. You will need to register to Technorati to claim your blog. Once you register and claim your blog; you will see your rank in millions. It will decrease in few weeks if you follow some simple tips. More it decreases, better it gets.

Describe Your Blog

Technorati has a field where you can put a brief description of your blog. Make your description as clear as possible so that people can know what your blog is all about. Try to make your description interesting by spending some extra time on it.

Write Timeless Content

Timeless content is one which doesn’t fades away in coming years. It maintains it importance in coming years and people will continue linking to it.

Sponsor Wordpress Themes

If you have got designing skills then this method will work wonders for you. You can create a wordpress theme and distribute it for free with your links attached in footer. If you can’t design then you can sponsor a theme created by someone else. Good thing about sponsoring a theme is that designer will take care of promoting the theme.

Guest Posting

Most bloggers give you a link back if you write a guest post on their blog. Guest posting in one of the easiest ways of getting a targeted backlink. It also gives your blog more traffic and exposure which helps you a lot in the long run.

Contest

Running a contest is a perfect solution for getting targeted links in bulk. Ask all the participants to link back to your blog. Running a contest will give you the much needed boost especially when you are starting out.

Blog Commenting

If you are an active commentator than you have chances of getting into top commentator list of various blogs in your niche. Once you get into the top commentator list then you will get some backlink juice as well as visibility. Many bloggers reward their top commentators with mini reviews which means more attention of their readers and more traffic for you.

Link Exchange

Ask every blogger for a link exchange which has a blog of similar size of yours. Contact them and ask politely if they would like to do a link exchange with your blog. If they accept your invitation then you are fine otherwise move on to the next one.

If you follow these tips your Technorati authority will increase gradually. Set your goals and take action.